The cutting edge alternative technique utilizing hypnosis, art and psychological interpretation that delivers the profound insights necessary for the marketing and advertising industry and any other organization using focus groups to understand human motivation.
If you are familiar with traditional market research focus groups then you know how costly, time consuming and at times unreliable they can be. The mind is composed of conscious, sub-conscious and unconscious levels of perception. Because of the nature of unconscious drives, consciously gleaned information is loaded with inconsistencies and untruths, because of the powerful defense mechanisms all humans have.
PSYCH imagery transcends the conscious level of the mind revealing the deeper and unfiltered sub and unconscious perceptions you need to understand to assist you in planning for strategies and positioning in the market. In addition the visual art work produced provides you with a concrete “road map of the psyche” for your creative use.
“I will deliver profoundly moving insights that give you access
to the innermost thoughts and feelings of consumers. My past clients enjoyed a 90% success rate in retaining existing accounts and garnering new business.”
-
Ed
“…Ed’s contribution to our project proved invaluable in generating unexpected and profound insights into the lives of these sufferers. I can confidently state that we could not have made these discoveries, nor developed our creative product without the benefit of his unique skills. In addition to his mastery of his field, he is a great pleasure to work with, and I wholeheartedly recommend him.”
- Sarah Fitzharding, Ph.D.
Senior Brand Planner
JWT
“...In a marketing environment addicted to the lure of the superficial focus group, Ed’s depth methodology promises to illuminate legitimately novel consumer truths. Ed delivers an unfiltered view of consumers’ rich inner emotional life, then goes one step forward to represent that life in a dramatic, visceral way that immediately connects with both clients and creatives. Ed comes highly recommended to marketers who dare to take a walk on the wild side of consumer psychology and gaze into the limitless depths of the human condition.”
- Ted Florea
Senior Planner
JWT, New York
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Ed Regensburg's other websites:
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transformational art gallery
“...Ed has enabled us to unearth powerful insights that have led to important marketing strategy recommendations for our clients. His unique training and expertise which span the worlds of art and psychotherapy are particularly important for “high consideration” categories involving emotionally charged decisions for consumers. Ed is a consumate professional – I cannot recommend his unique talents highly enough.”
- Cathy Lennox
Co-President
Galileo Research and Strategy Consultancy, LLC